Graduation Project

National Institute of Fashion Technology // Batch 2019

Dubstan is an alter ego made out of my sheer love for music, especially Dubstep. Music was a major part of my design process since day one, and not a lot of opportunities came by where i could showcase this, So taking all the learnings from these years in NIFT, I thought what better way to drop a banger as a part of my Graduation project. In order for this to happen, I took up the profile of a Graphic designer at a production house called - Multimedia Communications. Since music was not one of the priority, I made my way to become an Art director. Responsibilities changed drastically. Now I was conceptualizing shoots, making creatives to pitch for clients, making sets, location hunting for shoots, shot breakdowns for videos, story boarding  basically all the preproduction work. But then when the post production came I could incorporate my music and edit the videos accordingly. This project shows what all it takes for a campaign to happen and who all are responsible behind each and every video .

           DUBSTEP + STANLEY = DUBSTAN

Branding Logo for the Artist. - Shalik Stanley

Since the whole project was around Music and sound, I did a cover for with the most organic sound possible to human - Sounds from his epiglottis. This Beatbox cover was showcased at the Exhibition

During my Graduation project I made this commercial video for Jabong with a concept of Frame by Frame Animation.

Other projects: 

'God lies in details'